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Strong Brand for Go Orange

Queenstown adventure tourism companies Go Orange, Queenstown Rafting and Kiwi Discovery have merged to form a strong tourism brand under the Go Orange banner. Real Journeys chief executive Richard Lauder says the combined strengths of the three companies will give visitors a greater range of options and enable the new Go Orange to build on its reputation as an active, fun and innovative brand.

Queenstown Rafting is New Zealand’s largest white water rafting operator while Kiwi Discovery is recognised as a leading ski, sightseeing and adventure activity company. Go Orange provides cruising and kayaking adventures in Milford and Doubtful Sounds as well as cycling in Fiordland National Park. The newly merged Go Orange employs around 100 staff and offers rafting, kayaking, cruising, cycling, ski and track transport and a range of coach connections around the region.