The Cloudy Bay Shed near Cromwell has built a reputation, in just a short time, as a significant Central Otago wine and food destination attracting visitors all year round keen to sample the label’s signature pinot noir in an exceptional environment.

Customer experience manager Meg Soper says while summer provides a spectacular outdoor setting winter is just as appealing with roaring fires allowing people to relax and enjoy the wine and accompanying Epicurean platters backdropped by stunning views.

“The Shed is just a five-minute drive from Cromwell and close to Queenstown and Wānaka and we welcome visitors from all over the world along with our supportive local community. We want to be seen as a place where people can enjoy the luxury of time and space and experience what we are offering, sharing our passion for wine.”

She says while Cloudy Bay is a Marlborough brand producing quality Sauvignon Blanc, it is now also recognised as a prominent Central Otago label with its superior Te Wahi Pinot Noir.

“Te Wahi Pinot Noir can be tasted at The Shed along with our Marlborough Sauvignon Blanc, Chardonnay and sparkling wines. People can explore the range with a traditional wine flight or participate in a vertical tasting with the help of our professional team.” 

Meg says the Cloudy Bay team’s striking new uniform created by high-profile New Zealand fashion clothing brand New Lands enhances the experience for people visiting The Shed.

“I am a great admirer of Natalie Newland’s work and being a firm believer in uniforms adding to the quality of the experience I wanted one for our team that was beautiful, luxurious and elegant, at the same time easy to wear and looks good on all body shapes.”

Meg and Natalie worked closely on the project for 14 months sharing a common vision for the uniform.

“We designed a stunning topographic print using the winery’s new colour palette which beautifully reflects the contours of the land the vineyards are planted in in both Central Otago and Marlborough. The result is a testament to Cloudy Bay’s heritage,” says Natalie. “The philosophy throughout was about providing confidence to staff through the stylish and powerful everyday work outfit.”

Meg believes they have achieved their vision for the edgy and timeless uniform, tying the design back to the contours, topography and textures of the vineyard.

“Since staff began wearing the uniform at the start of the summer season it has been a talking point and there has been extremely positive customer feedback.”