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What We Are Wearing

Being the best person you can be in life calls for a “can do” attitude and a wardrobe to match. Arrowtown’s boutique fashion store, Ikon, is a destination for high street fashion from New Zealand, Australian and international designers.

“Autumn is a huge part of the year for the store as everyone prepares for the colder months ahead in the Southern Lakes,” says Ikon general manager Caroline Walak. “Locals shop early, and international visitors delight in finding something new to take home for between the seasons.”

The latest high fashion ranges at Ikon are inspiring a change of wardrobe direction with hard working denim pieces, fine knitwear and beautiful fabrics to freshen things up.

“There are loads of new looks for guys and girls and we have a wonderful selection of sneakers, winter boots and Doc Martins to complete the autumn look.”

Amuse Society

Animal print knitwear is the must have piece for autumn. The Amuse Society knitwear looks and feel totally modern, worn with denim, the new wide leg pant or a full skirt with boots.

Assembly Style

The Assembly label is one of the strongest street wear looks at Ikon.

“We sold so many Assembly t-shirts during summer and now the new loft fleece jumpers in softer colours for men and women have arrived that are toasty warm for the new season ahead,” says Caroline.

Make Mine Black

The effortlessly cool Assembly label has produced fine knits to transition you from summer to autumn with ease.  Crafted from a fine wool and nylon blend, the Assembly slouch cardigan will become your go to piece.

Federation Men

Guys are cleaning up nicely for winter with the latest range of shirts by streetwear brand, Federation. Featuring a logo placement printed on the back, these shirts will elevate your game instantly.


Beautiful sheer and silky shirts by Aussie brand, Tigerlily, add feminine elegance worn over pants or denim. Featuring gorgeous all over prints and a soft tassel drawn waist.