From skinny and straight to high waisted, ankle crop and everything in-between, Arrowtown boutique Ikon is the destination denim specialist store with styles to flatter and fit both men and women.

“There are so many jeans to choose from with our denim range featuring talented international brands like Diesel, LTB, Ksubi, Dr Denim, Maison Scotch,” says director Elizabeth Wallace-Gibbs.

“We are super stoked to welcome the iconic Levi’s brand into the store offering that distinctive and classic modern denim design – the epitome of 90s cool. Our customers are loving having access to Levi’s for quick and easy purchase here in Arrowtown or online.

She says April and May are the store’s biggest denim selling months across the year.

“It’s easy to add to your denim pile with the new 2021 styles and we have lots of designer tops, sweats and knits to complete your outfit from the likes of Coop, Cooper, C&M, Amuse Society and Scotch&Soda for women and Zanerobe, Scotch & Soda, Ksubi and Diesel for men.

Assembly Label Layer up with the latest range of logo fleece sweatshirts and tops from Aussie brand Assembly Label – a much loved essential for all-year-round dressing.

C+M = LOVE Keep autumn comfort at an all-time high with new C+M high waisted sweatpants, sweatshirts and long-sleeved tops – the perfect combo for laid back home days, doing the school drop off or for weekend lounging.

Hollywood Glam A worthy upgrade for any sunglass collection this season is Privé Revaux eyewear. Endorsed by Academy Award winning actor Jamie Foxx, who has designed some of the range, these glasses will add a touch of instant glam to a wardrobe.

Ashley & Co  Exclusive to Ikon in Arrowtown is the latest range of fragrant home diffusers, candles, hand washes, soaps and creams by Ashley & Co. “The fragrances are out of this world and our firm favourites include the Washup and Sootherup in Tui & Kahili.,” says Elizabeth.

Horse Watches Classic and timeless watch pieces with a modern twist. The new Horse collection of unisex watches now at Ikon offer the perfect accessory to complete your work or weekend look.