With new labels and designer ranges arriving continuously throughout summer Arrowtown’s boutique store Ikon is a destination for the latest fashion.

“Our range at Ikon has broadened, and we have women and men shopping with us aged from 14 years to 60 and over,” says executive director Caroline Walak. “The store is revamped for the summer season with a focus on pieces that make people look and feel wonderful.”

Ikon has been presenting high fashion in Arrowtown for the past decade and their online store has a significant following.

“Our customers like to shop in store and online and often use the website to check out the new arrivals, before coming in to try on and purchase. The website is easy to navigate, and is a great way for our visitors to the region to continue their Ikon experience when they get home.”

“All new collections are online and we send out regular email newsletters to keep our Ikon family up to date – often they are the first to hear about new arrivals before they have even hit the store! Plus, there are always sales goods and exclusive offers online as well.”

Sweet Range

The latest range from Australia’s much-loved brand Tigerlily has hit Ikon for summer. “This is the best selection we have seen from Tigerlily with an amazing line up of prints, plains and pretty pastels in maxi dresses, playsuits, skirts and dresses. They have also produced a cool range of linen for a more relaxed casual look,” says executive Director Caroline.

Street Style

Italian sneakers by Superga are the talking point at Ikon this summer. The range starts at just over $100 for a pair of high-quality European designer shoes in both leather and canvas.

“This is the perfect summer shoe to wear with denim shorts or skirts to keep it smart casual,” says Caroline.

Just Add Denim

Some of this season’s hottest looks come from One Teaspoon.

“We’ve doubled the number of different styles in stock this year with longer length shorts, a range of high waist and longer length skirts as well as designs to wear relaxed on the hips,” says Caroline. “One Teaspoon’s exclusive prints add a fresh layer of dresses, skirts and shorts to a wardrobe and we cater from sizes 25 up to 31.”

Designer Prints

Exclusive prints are the core of the Cooper range of pretty dresses, tunics and skirts. Created by the team at Trelise Cooper, this sought-after New Zealand designer label range is ideal for summer weddings and celebrations.

Ksubi Jeans

Ikon now stocks Ksubi jeans for guys. “We get asked for these all the time and now have a great selection in store alongside Scotch n Soda’s latest denim designs,” says Caroline.

Assembly Label

Everyone needs basics to prop up their wardrobe and Ikon has a vast range of t-shirts, sweats and Crews by Assembly Label for guys and girls that fill the gap in a variety of great summer hues.