International denim brands, new look prints and patterns from New Zealand labels and the latest designer footwear set a distinctive fashion direction for spring at Arrowtown fashion store, Ikon.
“Graphic prints and patterns are a key ingredient,” says Ikon executive director, Caroline Walak. “Florals are back but animal inspired prints like snake and leopard are really making a statement. Stunning colours such as emerald, turquoise and soft moss greens are trending along with interesting colour combos like purple and light blue which look amazing together.”
Ikon is the region’s denim specialist store for men and women with one of the largest selections of jeans in the South Island. The store stocks LTB, Ksubi, Diesel, Scotch & Soda, Dr Denim and CRC.
“Our denim is off the charts right now and customers are loving how extensive the range is,” says Caroline. “You can spend as little as $100 up to $700 depending on the brand and there is something for everyone. We get a lot of comments about how our staff really know the jeans and what fits best.”
Ikon has a wide range of Brixton hats in multiply colours and styles perfect for the spring and summer festival season including snapback caps that are popular for guys.
“There are so many exciting products coming into Ikon it’s a fun time to be in the store,” she says. “There is quite a bit of hype around our new women’s footwear label Sol Sana featuring slides, sandals and espadrilles and the latest Diesel sneakers in baby blue and pink.”
“We also have a brand-new lingerie label, Love Stories, arriving. This is a beautiful European range exclusive to Ikon with a selection of bralettes to launch the brand and more to come in the future.”