“There is no better place to breathe new life into your wardrobe than at Ikon this winter,” says store manager Elizabeth Wallace-Gibbs. “Our wide range of fashion brands makes the store a very exciting place to shop and our New Zealand and Australian visitors love the mix we have.”

Leading brands represented include Diesel, Amuse Society, Tigerlily, Assembly Label, C&M, Ksubi, Maison Scotch, Thing Thing, Mink Pink, Coop and Scotch & Soda along with shoes and boots by Sol Sana, Woden, Skin, Dr Marten, Superga and Nude. Sunglasses by Prive, jewellery by Stolen Girlfriends Club and Pilgrim and the Ashley + Co fragrant range are popular accessories.

IKON is the younger sister store to high end fashion boutique Wallace & Gibbs – located right next door – and Elizabeth says it’s fun for mothers and daughters to shop together in both.

“We also get dads and sons and whole families shopping together between the stores especially while on holiday when everyone has more time to relax and enjoy the experience.”

DENIM KINGS

New designer denim styles for men and women at Ikon include the latest from Levi’s, Diesel, Ksubi, LTB, Maison Scotch, One Teaspoon and Dr Denim.

“High waisted, flares, straight cut and skinny’s – we love them all and have an amazing selection to choose from. Our team are specialists at fitting jeans and can help you find the perfect pair,” says Elizabeth.

EMBRACE WINTER BOOTS

IKON’s premium collection of women’s winter boots ranges from combat and Chelsea boots to flat and heeled ankle boots. “Sol Sana’s gorgeous knee highs are the ultimate along with their black leather ankle boots adorned with silver embellishments,” says Elizabeth. “New to store are stylish ankle boots in tan and black from Nude and luxury leather boots by Skin.

FRESH TIGER LILY FEELS

The Tiger Lily selection at IKON feature their fun and free-spirited prints and colourways.

“We are so fortunate to be one of only a few stockiests of Tiger Lily in New Zealand,” says Elizabeth. “Kiwi girls love having access to this beachy brand and Aussie girls shopping on holiday here know and love it!

THING THING CHILL

New Zealand made knitwear from Thing Thing is a total vibe this winter. “Their casual sweaters and cardigans are like no other with cool buttons and an oversized aesthetic for this winter,” says Elizabeth. “Style it your way by rolling it up fisherman knits or let them hang it loose – whichever suits you look.”

MAX GLAM

Dress up with Mink Pink for winter – the high fashion brand is all about floaty floral dresses, luxe fun fur jackets, and knit body dresses in stunning colourways at Ikon.