The 2025 New Zealand Open injected more than $23 million in direct economic impact for the Queenstown region.Post tournament statistics show the event also generated $12.3 million in net impact nationally after a 48 per cent growth in attendance numbers to 34,199.

Tourism and Hospitality Minister Louise Upton says the success of the tournament highlights its positive impact on the economy and New Zealand’s international profile.

“We’re proud to support world-class sporting events like this through the Major Events Fund. As well as contributing to the local and national economy major events attract international visitors and strengthen our reputation on the world-stage.”

The event attracted a record world-wide television audience with at least 7.4 million viewers representing 90 countries.

New Zealand Open chairman John Hart says “ we’re proud to have built an event that is driving growth on multiple fronts, raising the bar for sporting events in New Zealand and attracting high-value visitors. The support from our international players and partners alongside the engagement from Kiwi spectators has been phenomenal.”

Both the Asian Tour and the Challenger PGA Tour of Australasia commended the event for its results and delivery of a top tier experience for both professional and pro-am players.

Millbrook Resort has reaffirmed its commitment to the New Zealand Open’s future.

“We’re thrilled to announce Millbrook Resort’s continued relationship with Golf New Zealand to host the New Zealand Open through to 2032. This long term commitment reflects our belief in the value that it brings to Queenstown and New Zealand as a whole.”

All About the Open

• $12.36 million in economic impact for New Zealand
• $23.34 million in economic impact for Queenstown
• Total number of spectators increased by 48 per cent to 34,199
• 74 per cent of spectators from outside Queenstown Lakes
• 1,114 international attendees
• Over 45,000 bed nights generated
• 7.4 million television viewers in 90 countries
• 2025 champion gained direct entry into the 2025 Open Championship at Royal Portrush
• 50,000 plastic bottles saved from landfill through removal of plastic bottles on site
• 13.7 T of waste diverted from landfill through on site waste stream sorting and management