Anna McRitchie relies on leading fashion brands that have stood the test of time for her boutique store in Clyde which stocks only the best New Zealand designers.
“Standard Issue is very well known amongst Kiwi women for knitwear that encompasses a fashion forward aesthetic with classic design. Their beautiful range of wash and wear garments are loved by our customers for their high-quality yarn, texture and design.”
The label was recently purchased by Ben and Emma Ensor who have investments and interests in merino farming and Anna says it’s an exciting new chapter for the company.
“With the Ensors now at the helm there is a continued commitment to showcasing homegrown New Zealand products in fashion. Standard Issue products are organic, sustainable and very eco-friendly.”
She says new at Lily & Esther for autumn are fetching Standard Issue designs particularly styled for warmth.
“The Swing Sweater offers a lovely soft slouchy look in amber and blue hues and the Long Rib Sweater in saffron makes a real statement. The new longline Alpaca cardigan and the Honeycomb cardigan offer both texture and warmth and by adding a pair of merino seamless pants you have an outfit of complete comfort.”
Autumn accessories in store include leather bags by Wellington designer Yu Mei and shoes by Chaos & Harmony.
“The bags are stunning and the new Crocodile ‘Chiletta’ bag quite irresistible alongside an amazing range of new season’s shoes, brogues, boots and slides.”