Auckland-based luxury fashion boutique MUSE has brought it’s chic, curated fashion style to Queenstown opening a store in Arrowtown – a sister to the brands other locations in Ponsonby, Newmarket and Havelock North.

MUSE owner and director Olivia Vincent Healy says the new Arrowtown store has been years in the planning. With its unique blend of heritage and charm, she believes it’s the perfect environment for the brand to thrive. 

“Arrowtown has long been a dream location for us and we are thrilled to finally bring our vision to life here. While opening in a smaller market might seem bold, we are confident that Arrowtown’s consistent growth and status as a luxury destination will provide the ideal backdrop for our next chapter.”

MUSE was founded in 1996 as a high-end fashion boutique quickly developing a cult-like following for its commitment to contemporary luxury fashion.

The Arrowtown boutique offers an unparalleled shopping experience featuring exclusive collections by international and New Zealand designers including Victoria Beckham, Khaite, Christopher Esber, Theory, Tibi, Vivienne Westwood, Maggie Marilyn, Paris Georgia, Wardrobe N.Y.C., Lou Lou Studio and jewellery designer Sophie Bille Brahe.

The impressive new space was carefully curated by Olivia herself, in collaboration with Queenstown interior architect Nikki Wilson, and features striking character pieces such as a fireplace made of Oamaru stone and solid walnut floors and cabinetry.

The Arrowtown boutique is located at 12/50 Buckingham St, bringing a unique offering of luxury fashion to the heart of the Southern Lakes region.