An explosion of new cycle trails has propelled Central Otago into prominence as Australasia’s most popular mountain bike destination.

Bike it Now! is a well-known regional bike company responding to the ongoing demand for high-quality bike retail, rentals, shuttles, self-guided tours, and workshop services with stores in Clyde, Wānaka and Cromwell.

“We have over 30 staff from shuttle drivers, sales staff to workshop technicians who are well versed in providing excellent customer service,” says co-owner Duncan Randall. “Bookings for shuttles are essential even during winter and we have plenty of quality electric rental bikes so families can ride together when having a day off the mountain.”

The stores stock a diverse range of bike accessories including lights, helmets, gloves and clothing.

“Our range of Blackburn and Nightrider lights include front lights ranging from 900 to 2000 lumens and flashing back lights so bikers can be seen on the roads and trails. They are USB rechargeable with both handlebar and helmet mounts which helps with visibility.”

Duncan recommends upgrading bike helmets at least every five to ten years.

 “Helmet technology has advanced dramatically with fusion moulded helmets now providing durability, comfort and safety. Most incorporate a brain protection harness system like MIPS to reduces rotational forces on the brain during impact by up to 50 percent.”

“Our helmets range from infants and children to youth and adult sizes including mountain biking, road and commuting styles. The new high-end Giro helmets even have a Bluetooth remote on the handlebar that controls indicators on the helmet for turning left or right.”

Bike it Now! has an extensive selection of Giro, Leatt and Madison bike clothing from thermal pants and waterproof leggings to jackets and shoe covers.

“Our range of waterproof and windproof winter gloves will extend winter riding even if the weather is inclement,” says Duncan.

“It’s a great time to service your bike when winter trails are too wet to ride so when spring comes around you’re ready to go.”

Bike it Now! workshop facilities are located at their Wānaka, Cromwell and Clyde stores offering full bike and suspension servicing.

“We take care of everything required and stock quality bike parts, products and accessories. Our stores are Bosch and Shimano e-bike diagnostics centres providing automatic updates to ensure a bike’s battery, motor and computer systems are running efficiently.

“Visiting one of our stores is also a great opportunity to view our latest range of bikes including the brand new Levo SL from which is available in Wanaka and Cromwell stores to trial.”