Sunday, May 19, 2024
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Mountain Experience On Point

The mountain experience for skiers and boarders at Cardrona and Treble Cone is about to get a whole lot better this season.

 GM of Cardrona and Treble Cone Experiences Laura Hedley says there has been a lot of pressure on the ski areas over the last few years particularly in July and August and they have changed the way they sell lift passes for 2023 to manage numbers.

While the same number of season passes and Earlybird multi-day passes will be sold as in previous years, in-season single day and multi-day passes will be limited and once the daily capacity is reached there will be no more day passes available.

 She says the goal for Cardrona is to reduce the number of skiers and snowboarders on the mountain by approximately 1000 on the busiest days, compared to peak days in 2020-2022.

 People buying in-season day and multi-day passes will choose which days and which mountains they will be visiting but those who buy their passes early online will lock in the greatest flexibility, being able to ski and snowboard at both mountains without having to commit to fixed days.

 Laura says pricing for all in-season passes will change depending on demand encouraging people to buy online and early to secure the best per day pricing. “We appreciate this is a big shift in approach and a New Zealand first. Dynamic pricing is widely used overseas to manage numbers and we’ve heard great feedback on the positive impact this approach has on guest experience.”