A contemporary store representing leading New Zealand fashion label, moochi, is attracting a strong following in Queenstown with its distinctive on trend, sophisticated style.

The launch of moochi royal, which is a take on the name Queenstown, is the label’s 12th New Zealand boutique and a milestone for its owners and directors, Kellie and Chris Taylor, who founded the company out of a small design workroom in Mount Maunganui nearly 20 years ago.

“We’re thrilled to have finally opened the doors as we have always been asked, ‘why don’t you open a store in Queenstown?’ says Kellie. “Chris had a right place at the right time moment which resulted in our incredible new space in Queenstown.”

The opening of the Queenstown boutique caps off an extraordinary year in 2018 for Kellie, Chris and the moochi brand – they have also opened two new stores in Nelson and Havelock North and have upgraded two  existing stores in Milford and Newmarket.

“There was no question about continuing to invest in bricks and mortar stores and find the sweet spots throughout New Zealand where dedicated customers can access the brand,” says Kellie. “We have always had a commitment to the local industry and that has allowed us to react to customer demands and create the brand that moochi is today.”

She says it is their commitment to understanding the modern Kiwi woman and what she likes to wear that has helped the brand become so successful.

Kellie personally designs or oversees the design of all moochi garments at their head office and design studio in Auckland, and most of their collections are made in New Zealand.

“From pattern maker to presser, more than 20 industry specialists have had a hand in creating each moochi garment,” she says. “We love that it is designed and mostly made right here in New Zealand. It creates more opportunities within the local industry and it also means we can create small runs and react very swiftly to produce more of what our customers want, then get it to them quickly.”

The small production runs ensure moochi’s seasonal product mix is kept current and exclusive and the Queenstown store receives a fresh drop of new designer garments every week.

“Although moochi is proudly New Zealand, we hope that international visitors will enjoy our Queenstown store, wear our garments and become part of our story,” she says. “We’re excited about the connections it will bring.”