Tapping into the timelessness of wool and its natural properties, the Norwegian based company Devold is world-renowned for their stylish range of garments that celebrate the natural moisture-wicking properties of merino wool grown in New Zealand.

Devold NZ Wānaka store co-owners Sarah and Stu Perriam strongly believe in the value of wearing merino clothing all-year-round.

“Merino’s unique natural crimp structure traps body heat in air pockets around your body keeping you warmer for longer,” says Sarah. “ By trapping that body heat and not letting it out merino wool fibres also perform another important function by not  letting the cold air in. This is the reason that merino wool sweaters make a great top layer during the spring season and a great base layer during winter.”

The exceptional cooling effect of wool which is naturally breathable regulates the body temperature and Sarah says their garment range is soft and flexible, a must for any physical activity.

“ Wool fibre naturally helps regulate body temperature during winter and summer by transporting sweat away as a vapour and cancelling out odours – we tested it ourselves.”

“ Our Devold®  Running Man and Running Woman ranges are the ultimate training garments regardless of intensity. They are fast-drying, super lightweight and breathable products made from merino wool in combination with TENCEL™ that feels cooling on the body and both absorbs and wicks away moisture quickly,” she says. “They are the perfect choice for both active athletes and everyday exercisers.”

“ The Devold® Breeze collection offers soft and lightweight wool garments especially developed for days when people need ultra-lightweight clothing. The range is made of 100 per cent Merino wool and guaranteed to be itch-free.”

Concern for ethics and quality runs in the  Perriam family. 

Stew and his brother Daniel run Bendigo Station near Wānaka which has been in the family since 1978. Renowned for its vineyards and gold mining history the property is also one of the foremost producers of merino wool which resulted in the station being selected as one of Devold’s locally sourced farms. 

Sarah says it’s has been a natural partnership, with both Norwegians and Kiwis sharing many of the same values, namely a love for the great outdoors and the pursuit of sustainability.

 “ Bendigo is one of the most ethical ways of farming –  it is a low intensity model, the sheep are small so they gently graze the terrain and their small hooves tread lightly on the ground causing minimal damage to the environment.”