Sleek, stylish and contemporary, Issimo’s newest store at Queenstown Central is already a sought-after shopping destination.

“We felt that a lot of people in the area were not driving into Queenstown anymore and therefore missing out on our boutique shoe store experience in Searle Lane,” says owner Kerrey Garvie.

“Since opening our second store in Queenstown Central in February this year we can already see a new customer base emerging. A lot of local families and high school students are coming in and it’s fantastic to be offering our boutique range of European brands, Doc’s and designer sneakers.”

Kerrey and Paul Garvie have expanded their footwear business to six stores across Queenstown and Queenstown Central including Issimo, the Frontrunner and Fridge Freezer.

“Gone are the days when people only shopped in one location,” says Kerrey. “We considered the time was right to meet the market and there are definitely enough customers for all the stores between international visitors flying into the resort and a growing local community.”

“Even our local Central Otago customers are only coming as far as Queenstown Central, so the new stores are meeting the demand coming out of Cromwell, Alexandra, Clyde and Invercargill.”

The stylish new Issimo store stocks an expanded selection of exclusive European brands.

“We have many different products at the new store that are not the same as the stock in our Queenstown store, so there is more choice and colours available,” she says.

“There are lovely new season’s boots and shoes from Donna Carolina, Oxitaly and Cavone and we have recently received our first winter range from Gadea. The new Italian shoe label Maripe is now instore along with gorgeous boots from Beau Coops and classic styles from R.M.Williams.”

The Queenstown Central outlet, featuring antique furnishings and plush gold velvet seating, is the perfect go to store for shoe aficionado’s open seven days a week with plenty of free parking.

“I love it and it’s been so much fun interacting with all our new customers,” says Kerrey, “as well as expanding the shoe range to meet growing demand.”