Arrowtown Fashion Shopping

IKON Summer Fashion Edit

Written by Margo Berryman

The summer collection of high fashion at Ikon is a curated selection of must have options this season. From dress up pieces and luxurious separates to classic denim, shoes and accessories there is plenty to choose from.

“Everything instore is super stylish this season and there are so many amazing pieces from floor grazing dresses to some very cool two-piece sets, cute tops, sunglasses and slides in new summer shades,” says Ikon executive director Elizabeth Wallace-Gibbs.

“The Mink Pink dresses are beautiful for dressing up and going out or a special occasion like summer weddings. We are loving Assembly Label’s effortless style of cotton crew tees, long linen skirts and classic shirts in soft neutrals.  Their new power dressing pant suits and wide leg trousers synched in at the waist are a big trend.”

As a denim specialist store for men and women Ikon has one of the largest ranges of denim locally and stock leading brands Levi’s, Dr Denim, Diesel, Ksubi, LTB and One Teaspoon.

“Levi’s are having a real renaissance right now with denim that appeals to such a wide age group for both men and women. We have their timeless styles like the classic 501 through to the new Ribcage fit and our customers are totally into them.”

“One Teaspoon have done a cute range of tops, tees and singlets that work super well with our Dr Denim shorts and jeans.”

The latest range of sunglasses from Privé feature celebrity choices and styles.

“ Privé Revaux partnered with Ashley Benson who has customized her own capsule collection so it’s exciting to have some of those styles like The Victoria instore,” says Elizabeth. “Our shoe selection is totally on point with everything from Dr Martens gladiator sandal styles through to strappy heels by Sol Sana in fun bright colours.”

Top Six Picks:

Mink Pink Beautiful dresses from Australian company Mink Pink feature fitted waists, fully tiered skirts and a myriad of prints and colours. Dress it up or down this summer at IKON.

Ashely Benson for Privé Revaux The Victoria by Ashley Benson for Privé Revaux  is a curated sunglass style featuring statement frames that are both lightweight and flexible. Now available at IKON

Levi’s Shorts Team a pair of cut off Levi’s shorts with a plain cotton tee, linen shirt or singlet for that effortless summer style. A wide range of Levi’s denim is available at IKON

Dr Martens Blaire is Dr Martens latest spin on the gladiator sandal featuring a slight wedge and padded collar for comfort – a top seller at IKON.

Assembly Label Summers biggest trend – the Assembly Label soft wide legged pant and matching jacket that will easily take you from the office to the weekend. Wear with a singlet or tee for a cool silhouette.

Sol Sana The Nova heel by Sol Sana features delicate criss-cross straps, modern square toe with a leather wrapped heel that will elevate any look to a new level this season. Available at IKON

About the author

Margo Berryman