Wednesday, May 22, 2024


Arrowtown fashion boutique Ikon is renowned for its modern take on streetwear and high fashion with an ever-changing selection of new pieces instore each season.

“Our women’s summer range is a vibrant mix of everyday essentials to lounge around in from popular brands like Assembly Label, One Teaspoon, Camilla & Mark and Diesel to fun and flirty summer pieces from Tiger Lily, Amuse Society and All About Eve,” says Sophie Gibbs.

“New to the store are amazing t-shirts by Apero, very cool statement jewellery by Danish company Pilgrim Jewellery and some beautiful, luxe dresses and skirts by The Others.  We are the only local stockist of Tiger Lily and all the girls are loving this boho inspired range that instantly says summer. Add a pair of Asana heeled sandals and you have the perfect dress up outfit.”

Assembly Label menswear is popular at Ikon as are Diesel denim, Federation shirts and shorts and Scotch & Soda shirts and t-shirts.

“Accessories are big this year including our range of Quay sunglasses and hats by Brixton and Federation for girls and guys.”


As a designer led boutique, Wallace & Gibbs continues to inspire with leading fashion brands instore for summer including Elm, Rollie, Chaos and Harmony, Trelise Cooper, New London, Kathryn Wilson, Garcia, Saben and Madly Sweetly.

“There is a lot to love about the summer fashion pieces we have for men and women this season,” says Elizabeth Wallace-Gibbs. “Madly Sweetly is new bringing a pretty and easy fit range of light cotton dresses and linen tops including their Flamingo Sun dresses featuring soft ruffles and pretty colourways.”

“The Curate range by Trelise Cooper adds some drama with full skirted dresses and skirts that are perfect for summer celebrations, parties and weddings. And our range of sandals and shoes by Chaos & Harmony and Rollies complete the look.”

Ben Sherman, Dstressed, Cutler, No Excess and Garcia are top label choices for men.

“For guys we have casual shorts and t-shirts ideal for weekend barbecues and stylish shirts and denim that clean up nicely for smarter occasions,” says Elizabeth. “There is plenty to choose from instore including accessories, belts, hats, shoes and boots.”