Sunday, May 19, 2024
Home / Fashion & Beauty  / Functional Fashion at Base

Functional Fashion at Base

Winter and Base, Queenstown’s distinctive streetwear clothing and accessories store, are synonymous. An inspiring collection of New Zealand and international fashion brands for winter can be found at the Mall premises, focusing on practical designs for the cooler months.

“It’s important to dress for the local climate and that means lots of layers, jackets and of course a cute beanie. You don’t have to compromise style just because its freezing,” says manager Daisy Mayen.

“By hand picking our offering instore, we focus on clothing that is cool but also functional and warm. Layering is the key to the season, and we have an awesome selection of easy to wear pieces to keep people toasty warm whether indoors or out.”

Base is firmly established as the go to store for premium jackets by renowned New Zealand designer Huffer, beautiful merino wool garments by Kiwi company Mons Royale and an array of cool accessories such as beanies, gloves, scarves, sunglasses and bags.

The store lineup displays a number of other New Zealand labels including Ketz-ke, RPM, Thing Thing, Lower, Federation and Leo + B, along with international brands like Stussy, Assembly, Brixton, Status Anxiety, The Fifth Label, Lee and Wrangler.


MONS ROYALE – Base is the home of Mons Royale and was their first stockist, anywhere in the world, when the Wanaka based Merino brand launched in 2009.

“As a leading retailer of the label in the Southern Lakes we hold the largest range to ensure our customers look good and keep warm. We love the Mons Royale range this season and know it’s the perfect brand for warmth in the region,” says Daisy.

“Mons Royale garments are made using fine merino in a number of different weights so, it is possible to wear more pieces and be ready for all the elements – it gives that ability to layer up for the outdoors but not overheat when you come back inside.”

HUFFER – Base has an unrivalled range of down jackets by Huffer. The ultimate “street inspired” jackets are made to provide maximum protection and warmth for cold climates. “Huffer have been making down jackets for over 20 years and their cuts and fits are exceptional,” says Daisy. “They have refined their styles to perfection and the colours this season are on point with brights and neutrals to suit everyone. This type of jacket is an essential item in the Southern Lakes.”

ACCESSORIES FOR WINTER – Base stocks a huge range of accessories to complement their winter clothing. Sunglasses by Rayban, Quay, Oakley, Le Specs, Electric and Smith are hugely popular along with leather bags and wallets by Status Anxiety. “We have an excellent range of super chunky scarves, cable knits, and pom-pom beanies – they are all definite winners for this winter,” says Daisy. “Some of my top picks are the Mons Royale Merino super warm wool gloves which are super thin so you can still do things with them on, and their neck warmers that sit under a coat collar as an extra layer.”