After just a year in business Loft Pre-Loved Boutique in Wānaka has made its mark as a sustainable fashion option giving quality clothing a second life.

“The store’s success comes down to great people, an easy consigning process and a relaxed welcoming environment,” says owner Bridget Brownrigg.  “Our team’s personality and style makes shopping and selling fun and stress free and with more and more people concerned about sustainability pre-loved clothing has an important role to fulfil.”

Bridget began her specialist pre-loved consignment business in 2017 at her family’s Canterbury lifestyle property but a move to Wānaka in 2022 led to the opening of Loft boutique in the Southern Lakes.

“Loft is stylishly curated making the shopping experience more like a boutique than a second hand store. Most pieces come from locals but I still have a number of loyal customers from Canterbury who send items in to sell.  We’re always on the lookout for quality designer pieces which can be dropped into our store.”

“We use a digital platform to manage consignments  which keeps things super easy and transparent for both us and our sellers,” says Bridget. “We ensure payments are made to them within a week of their items selling. Parcels can be couriered across New Zealand and internationally so buyers don’t have to be in Wānaka to shop with us. Our online Loft store will soon launch making it even easier to browse and buy.”

Bridget says autumn is a great time for decluttering and updating wardrobes.

“I love autumn colours – anything chocolate or deep green is a winner for me. My style gets more relaxed with jeans and a tee-shirt and a blazer being my go to. A cosy cardigan or tank top also gets plenty of wear and I love layering up to get more life out of summer dresses.” 

Loft Boutique 87 Sir Tim Wallis Drive is open seven days providing plenty of parking and easy access.