Global pandemic pressures have unleashed uncertainty for many in the New Zealand fashion retail industry but Wānaka’s fashion store Bella has continued to flourish. 

Owners Jen Milburn and Marg Caldwell consider if the store’s growing database is anything to go by Bella’s loyal clients are “loving what we have to offer”.

“Joining local women already in the know, recent arrivals and holidaymakers are equally excited to discover Bella’s latest offering in our Dunmore Street street-front store which features a superbly curated seasonal range of New Zealand’s best-loved designers,” says Jen.

“We love our accent on New Zealand labels and New Zealand made. Sylvester, Carlson, Taylor, Nyne, Ricochet, Staple & Cloth and OBI wow alongside many others. Tuesday, Madly Sweetly, Vassalli and Deanne Hobbs feature as more easy-wear options with considered sizing across ranges meaning there’s almost always something gorgeous for every woman and occasion.”

“New residents feel their city wardrobes don’t work quite as well here in Wānaka being too corporate for a town that celebrates its casual work from home ethos, easy proximity to the lakes, ski fields and award-winning vineyards,” she says. “Our customers want to capture that effortless, stylish look in their wardrobes to wear as they relax and explore our stunning region.”

Bella’s covetable winter range includes cosy knits from POL, Random, JUMP and Nineteen46 featuring a large selection of quality merino, cashmere and organic cotton jumpers and cardigans. Woollen knits with fair isle, cabling detail and fisherman’s rib are ideal to wear for après ski.

Quilted jackets and classic wool overcoats by Sylvester, Carlsen and Knewe are a popular addition this winter and Bella’s friendly in store team provide professional styling advice for a special one-off piece or to update a wardrobe.  

Marg says florals and plaids feature strongly among stunning tops from Sylvester, Carlsen, Madly Sweetly and Zafina that superbly team pants and jeans from mainstay brands Lissette and Vassalli. Statement winter shoes and boots by Silent D and Nude have a following along with winter dresses from Staple & Cloth, with feminine and floaty styles from Tuesday.