Clyde Fashion Shopping

ENDURING STYLE

Written by Margo Berryman

The latest range of designer knitwear by New Zealand company Standard Issue is currently attracting attention at Clyde’s fashion boutique Lily and Esther.

“Standard Issue is a company hell bent on leaving our land better for the next generation and their guiding environmental principle ensures they choose high quality New Zealand yarns,” says owner Anna McRichie. “They have recently announced that all Standard Issue merino knits will now be made from 100 per cent ZQ merino, an even more sustainable and ethical choice that is fully traceable to a farm.”

“I personally have always loved their fashionable knitwear and so do my customers. The Standard Issue collections are a big seller right throughout the year and particularly now for autumn when the temperatures start to drop.” 

Anna McRichie – Lily & Esther

From the softest cashmere cotton to toasty warm merino knits Lily and Esther have a chic selection of the label instore to suit those who like to be both stylish and warm.

“The Snowflake crop jersey in a soft ginger hue is a highlight of the new 2022 winter collection and one I personally will be wearing all season long,” says Anna. 

“Then the Pavilion cardigan and high neck skivvy features a subtle texturised knit pattern that make them ideal layering pieces to wear with pants, denim or skirts. Add a cashmere ribbed scarf or hat for a pop of colour.”

The Standard Issue winter collection has been designed to harmonise with existing wardrobes. 

“Whether you’re updating your jumpers or going for full impact with a dress, hat and scarf there are great options with innovative shapes and colours,” says Anna. “The long line merino knit Illusion dress is a knockout and paired with boots creates a fabulous winter look. We also have the Illusion skirt in navy and amber colourways.”

“For cosy, casual attire to wear from home to the school gate or just lounging around the Standard issue cotton cashmere Balance range uses whole garment technology to create seamless and sustainable designs with superior comfort – these knit tops and pants offer effortless style.”

Lily and Esther are stockists of New Zealand designer footwear from Chaos and Harmony.

“We have an inspiring range of new winter boots featuring beautiful black, brown and amber shades and some patent leather loafers with buckle detail. The new Chaos and Harmony ‘Journey’ boot has a cowboy style look and adds stylish flair to any outfit.”

About the author

Margo Berryman