Coastal Cowhides has launched a new store at Wānaka’s The Precinct establishing a permanent base for the family owned business selling New Zealand’s largest range of cowhide products and rugs.

“The decision to open a physical store marks a bold move against the trend of online-only retail and but has proven to be a resounding success,” says owner Fiona Hudson. “The store elevates the shopping experience allowing customers to see, touch and visualise how each piece will transform their home.”

Fiona’s unwavering commitment to quality and style sets Coastal Cowhides with its industrial stylish vibe apart.

The spacious store’s product range is extensive featuring over 100-cowhide rugs, patchwork rugs, calfskins, ottomans, counter stools, cushions, slippers, poufs, handbags, wallets, and overnight bags. Each piece is carefully curated to suit a variety of tastes and interiors.

“Cowhides are essentially practical floor art,” says Fiona. “They can be a subtle addition to a home like our champagne range or dramatic to add a dynamic edge to a natural décor palette.”

“Whether you’re an interior design enthusiast or simply looking for a standout piece to complete your home we have something for everyone. Our passion for quality and eye for design ensures every customer leaves with a piece that’s both beautiful, functional and long lasting.”

“ Many of our customers choose to ship their purchases home and we send products around the globe. Others opt to take their cowhide treasures home as extra luggage which is a cost-effective option made easier with our instore suitcase service.”

Passion & Perseverance

Coastal Cowhides is a true family run business with a backstory of passion, perseverance and alpine ski racing. Fiona and John Hudson launched the business in 2012 in a mission to support their young daughter Piera’s quest to become a successful international ski racer.

“We were living by the sea at the time so the name reflects the company’s origins but its purpose has always been to fundraise for Piera who as a young alpine ski racer had dreams of representing New Zealand globally.”

Fast forward to today and Piera has made a name for herself internationally  also claiming the prestigious Australia New Zealand Cup (ANC) yellow bib in 2024 earning her a guaranteed personal start position on the 2025 World Cup circuit. For the family Wānaka became the natural place to call home after 20 winters spent in Otago’s stunning alpine landscapes. 

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