Exceptional customer service is Central Otago bike company Bike It Now! ‘s secret weapon.

“Our customers are our ambassadors, and we work hard to look after people, discover what they need and offer the best solutions,” says co-owner Duncan Randall. “ Everyone is welcome from families to high-end riders at our friendly stores in Clyde, Wānaka and Cromwell.

The recent opening of the new Bike It Now! store at Three Parks in Wānaka highlights their regional impact on the local bike scene.

“We are stoked with the response from regulars and visitors who own holiday homes here.  It’s important to us to get behind the Wānaka community and we are supporting local events like the Deans Bank ten-hour race and providing scooters for the pump track.”

Purchasing new bikes has got easier after supply delays were experienced during the pandemic and Duncan says there are always deals happening instore.

“There are great incentives for people to buy from our entry level to mid-range e-bike range with wholesalers delivering plenty of stock as the industry recovers.”

“The situation has also improved for our high-end, full suspension models from Specialized, Merida and Scott however there are still some stock limitations. People who want one of these bikes should place an order to ensure it arrives before December and particularly as prices will increase for the 2023 models.”

He says spring is a good time for workshop bike maintenance.

 “Our workshops are authorised Shimano, Bosch and Specialised diagnostic centres assisting with the long-term maintenance of your bike investments and any day-to-day bike issues.”

As international visitors and sporting events return to the region Duncan says bike etiquette is vitally important as more people get out on the trails.

“We encourage people to respect the level of trail maintenance being done by local mountain bike clubs after a wet, cold winter. Some trails are quite mucky and require time to recover so choose carefully where you ride to support the excellent work being done out there.”