Natalie Newlands has built a reputation for innovative design reflected in her Queenstown based fashion brand New Lands Studio and is expanding her profile as the founder and creative force behind Legacyland.

“Legacyland is a solutions led brand partner supporting hospitality, tourism, destination and events brands to  create considered systems of uniforms and merchandise,” she says. “We don’t work from a catalogue but start with a client’s place, people and their highest vision then collaborate to design premium pieces that reflect their ethos and honour their values.”

Natalie has worked in the fashion industry for 20 years and her career spans fashion, creative direction and strategic product development with her New Lands Studio label acclaimed for its disruptive take on fashion, celebrating the wearer and clever use of colour and form.

“With Legacyland we are an end-to-end solutions led partner – from creative concepts and style through to fabrication, functionality and production including freight, logistics and stock service planning. Our role is to be the trusted hands for a client’s brand creating uniforms and merchandise that act as everyday touch points – carrying their story, bringing teams together and leaving something lasting in the world.”

Legacyland grew out of a recognition that businesses are increasingly in a competitive space and often short on time requiring a hands on brand partner to complete a specific project from start to finish.

“To this end as a solutions based partner we collaborate with premium brands, such as Ayrburn, McKibbons of Royalburn and Cloudy Bay to name a few, to produce uniforms and merchandise that support their ultimate vision,” says Natalie. “We focus on creating a considered sustainable product with a design touch that elevates teams and sharpens brand appeal as well as generating a strong revenue stream and return on investment through retail worthy keepsakes. Such pieces are designed to live on and represent the brand both in New Zealand and globally.”

Natalie believes Legacyland’s understanding of fabrication, fit and longevity together with a knowledge of what converts at retail and how to create ongoing product streams results in pieces people want to take home, wear and keep in circulation.

“They are not throwaway extras – they are cohesive, elevated and clearly on brand.”

“Legacyland exists for brands who care about how they show up in the world. We believe what you wear and what you give should strengthen your story, elevate your brand and proudly become part of your legacy.” Natalie Newlands