Five Mile’s Flex Fitness has been flexing its muscles in the health and wellness space for close to eight years. Fitness director Keith Cameron has been the face of the business since it opened.

A passionate rugby player and coach he has played for the Highlanders and Māori All Blacks and represented Otago and Southland later transitioning to scrum coaching for the Highlanders and Otago Rugby.

High-level sport has sometimes taken its toll on his body which makes him perfectly placed to understand the importance of multi-disciplinary practice and support which is available at Flex Fitness.

Keith says the secret to their success lies in their unwavering investment in their clients. 

“The gym model is about selling memberships but our true commitment is to our members’ success. We begin with a comprehensive consultation and guide them on a journey, providing a range of tools and resources to help them achieve their goals.”

“Our exceptionally high standards apply to our dedicated staff and state-of-the-art equipment plus our strong connections with healthcare and sports professionals.”

He says their holistic approach enhances their ability to offer top-tier support, motivation, and nutrition guidance. 

“Expert trainers help clients maximise workouts, reach their fitness goals faster and recover from injuries.”

Semi-private personal training sessions mean each workout is personally designed with a scientific approach to help clients train smarter, avoid injuries and mark real progress in a fun, supportive environment.

Keith takes pride in Flex Fitness being Queenstown’s only official Hammer Strength Training facility featuring a wide range of Hammer Strength racks and plate-loaded machines. The gym also boasts a fully equipped pin-loaded functional training area ensuring access to the latest in strength and performance training. 

“Every five years, we completely upgrade the gym to maintain the highest standards and stay up to date with the latest equipment.”

The first-class facilities also include private bathrooms, an infrared sauna and a Fit3D body scanner to track progress. The 24/7 access policy allows members to train whenever it suits their schedule.

“Many clients are long-term locals who appreciate quality equipment and exceptional service. We love supporting everyone from seasoned gym-goers looking for top-tier gear or someone new to fitness seeking guidance. We help beginners overcome ‘gym-timidation’ by introducing them to structured programmes and key equipment.”

Young and elderly people are an important element of the Flex Fitness gym family and include members up to 75 years old who focus on functional movement patterns and use equipment with multiple functions.

Keith admits he can have a testing relationship with clients.

 “I’m helping them make lifestyle changes but that often involves pushing them to their limits to achieve sustainable transformations.”