Lush spring colours, pretty prints and patterns and an array of designer dresses and skirts exemplify this season’s feminine vibe at Arrowtown’s boutique fashion store Ikon.

“Our customers are loving the new seasons collections with plenty of options for glam,” says Ikon store manager Elizabeth Wallace Gibbs. “Given we have all been dressing so casually of late it’s fun to dress things up.”

“Floral dresses from Mink Pink are the perfect spring addition along with their beautiful, printed tops some featuring stunning faux fur collars. There are cute muslin tops from One Teaspoon that can be dressed up or down and beautiful buttery pastel C&M tees to wear with denim or your fave floral skirt.”

Elizabeth and her sisters Caroline Walak and Sophie Gibbs hand select all their fashion choices from leading brands such as Diesel, Levi, Coop, Amuse Society, Tigerlily, Assembly Label, C&M, Ksubi, Maison Scotch and Scotch & Soda.

“Assembly Label is constantly amazing and their new season silk shirts and matching blazer and pant sets add an easy layer of sophistication for day and night. We are in love with the new strappy heels and gorgeous little flat sandals from Sol Sana and Miss Wilson Naomi heels in natural tones to wear with a new dress or a favourite pair of jeans to instantly freshen up your look,” says Sophie.