More and more homeowners in and around Queenstown are employing professional property management company Relaxaway Holiday Homes to get the best results in the short-term luxury rental market.

For more than ten years the company has taken a proactive approach to marketing clients’ properties and business manager Jenny Parks says their continued investment in technology helps them stay one step ahead of an increasingly sophisticated and competitive market.

“We use the latest portal management systems allowing us to fine tune rates in line with demand, with up to 15 different ‘seasons’ through the year, and run promotions across multiple online platforms.”

Relaxaway lists properties on all the main global accommodation booking sites including Airbnb, Expedia, HomeAway and Ctrip.

Jenny largely credits the company’s success and loyal customer base to its attention to detail.

“Little touches make all the difference when it comes to someone choosing your property over another, especially at the top end of the market. We invest in high quality photography when marketing a new property and go that extra mile by staging rooms carefully with flowers and wine for example.”

Relaxaway is one of the largest rental property management companies in Queenstown and provides a comprehensive service including initial advice to homeowners considering renting, interior design advice and property maintenance.

“We have a wide range of skills across our team which makes listing a property through us easy and hassle-free,” says Jenny.

“Local knowledge is crucial. There are a surprising number of regulatory hoops to jump through before a property can become a holiday home, like having the correct signage about noise levels and informing neighbours in advance.”

“We cater for all types of clients, based locally and overseas, and different styles of exclusive properties from rural retreats to downtown studio apartments.”

She says more and more visitors are booking later to take advantage of last-minute deals.

“People have become quite savvy but we can accept bookings until midday on the day of arrival.”

Jenny says the right properties can achieve excellent returns even if rented out for just a few weeks of the year.

“Demand is so high over Christmas and New Year for example that just a short stay can help owners recoup the cost of their own summer getaways.”