The modern winter wardrobe gets a makeover this season thanks to the team at Arrowtown’s destination fashion store Ikon, with its impressive array of designer labels.

“The store has a really cool vibe for winter with plenty of amazing brands to keep our customers happy,” says marketing manager, Caroline Walak. “There are fun faux fur jackets by labels like Shilla, Amuse Society and Gaudi getting a lot of attention and nylon, wool and faux leather jackets by Diesel, the Assembly Label and Brixton for guys.”

Ikon fronts on to Buckingham Street with a focus on high-end fashion, shoes, boots, jewellery and accessories.

“The new season denim for men and women by Ksubi, LTB, Diesel and Dr Denim is really diverse,” says Caroline. “Our menswear ranges are super impressive this winter including Scotch & Soda’s padded jacket with detachable teddy collar and the AMS Blauw chunky pullover in classic navy with red stripe detail. There are lots of hoodies and sweats to choose from.”

The store stocks the original premium waterproof Timberland boots for men and women – a big seller for winter – along with a covetable selection of sneakers and boots from Skin, Nude, Miss Wilson, Superga, Diesel and Dr Marten.

“Ikon now has both Cooper and Coop which offer quintessential Trelise Cooper designer glamour and our selection from Camilla & Marc is amazing including their long-sleeved t-shirts, knits, jumpers, sweats and hoodies,” says Caroline.

Australian brand Tiger Lily continues to be a popular brand – “it’s not a label you find very often in New Zealand and we love our selection of new season’s blouses, skirts, dresses and jumpsuits – perfect for a mid-winter tropical holiday vibe.”