Embracing new trends is a significant focus for the team at Ikon each season with centring round high fashion collections from New Zealand, Australia and Europe. The established boutique store in Arrowtown’s Buckingham Street is a local fashion leader.

“We are lucky enough to have some of the best brands supplying the store and we love working with them all,” says general manager Caroline Walak. “We like to choose clothes that are really current and across all price points. Our local customer base is very loyal, and we attract a lot of visitors particularly Australians, who really love discovering new fashion to take home.”

“Our key ranges include Diesel, Scotch & Soda, Coop by Trelise Cooper, Amuse Society, C&M, OneTeaspoon, Barney Cools,The Fifth Label and Federation. For spring and summer we also mix in some casual beach gear from brands likeTiger Lily and Seafolly.”

There is a broad selection of denim for men and women.

“Our denim is pretty incredible with jeans by Ksubi, LTB, Diesel, Dr Denim and Scotch & Soda. Styles include the classic Ksubi black spray ons through to Diesel joggers which are super popular now, being a lighter weight denim,” says Caroline.

The store has one of the largest ranges of Dr Martens boots and shoes and represents New Zealand’s most successful shoe designer Kathryn Wilson, stocking her brand Miss Wilson.

“We have just added Italian Superga fashion trainers, at forms and slides to the collection this season. It’s footwear that suits smart casual dressing when you don’t want to wear a heel.”

Eyewear by Quay, bags by MOOI, Silk & Steel jewellery and Brixton Hats complete the Ikon look.