Catering to every aspect of a bride’s wedding attire check list has always been designer Jamie Richard’s vision for her Clyde boutique and the recent introduction of Intimo lingerie has added another dimension.

“Intimo is a well-known international brand built on a strong heritage of quality craftsmanship, style and innovation so it’s the perfect fit for our high-end bespoke gowns.”

Jamie has hand selected lingerie items to sell instore with a broader range of styles available.

 “Intimo became famous for their cleavage-enhancing bras and they produce everything from sexy evening lingerie through to fully supportive shapewear for the fuller figure. I’ve chosen pieces to suit most occasions including pretty briefs and bras in natural tones to wear under a wedding gown through to gorgeous lacy balconette bras and knickers for evening wear.”

She says there is a size and fit for everyone including options to enhance figure hugging silhouettes.

 “Some bra styles feature gel inserts to maximise a cleavage and give the appearance of an extra cup size. And there are bras with plenty of supporting features like wide straps and moulded cups for times when comfort and style is key.”

Jamie studied fashion design and technology in Wellington before pursuing a tailoring career at leading fashion houses in London. Last year she opened  Margaret Wray Bridal Boutique in her home town Clyde.

“It’s been an amazing and worthwhile year with bridal, evening wear and tailoring very popular. Brides have come from Queenstown, Wānaka, Southland, Otago and Auckland and lots of local women and guys bring clothes in for tailoring or for something they want designed specifically for them.”

Jamie’s stylish contemporary bridal gowns are available to view and try on in the boutique along with a selection of special occasion dresses.

“ Dresses with a simple yet elegant silhouette are really resonating at the moment. I have made several in beautiful black fabrics to suit a wide range of occasions including for bridesmaids. It’s the kind of dress you can come in and buy off the rack and then we tailor and embellish as required.”

Complimenting the dresses are a selection of bridal shoes, veils and vintage inspired headpieces alongside a range of men’s suits and jackets.

“ I wanted the boutique to be a one-stop-shop where couples can find everything they need and our chic range of menswear has become very popular. This includes jackets, waistcoats and suits by Saville Row and Joe Black in cool muted colourways and fabrics like herringbone, linen, velvet and wool mixes. Guys love our chino trouser options alongside the selection of stylish shirts by Calvin Klein, Van Heusen and Geoffrey Beene.”