Prominent wedding florist Sarah Gutschlag is behind Queenstown’s newest floral store Floralsmith which recently opened online at floralsmith.co.nz
“Floristry is my life-long vocation beginning as a junior florist at 16 then moving to Queenstown to operate my first business when I was 20,” says Sarah. “Now my husband Brad and I own The Flower Room, a specialist wedding and event florist, and it’s exciting to launch our new sister brand Floralsmith.”
“We were regularly asked for a retail delivery service, so during the Covid-19 lock-down the concept was developed. It is a beautiful, simple, modern brand providing a consistent and convenient service to all local Queenstown areas.”
Sarah has a fresh supply of flowers from local growers and flower farmers around the country and he aims to create seasonal floral bouquets in various price ranges.
“We source glorious blooms such as dahlias, zinnias, cosmos, roses and lavender locally and are incredibly lucky to have Otago grown peonies during spring. There are three bouquet styles to choose from including classic whites, earthy tones and pinks designed in modern floral gift-wrap or presented in self-contained vases.”
“Potted Phalaenopsis orchids are a great option and we have an exquisite selection of handcrafted chocolates, scented candles, home fragrances and cherry blossom cakes and cupcakes that can be added to any order.”
Floralsmith caters for special requests such as bouquet and buttonhole packages, bereavement tributes and red rose bouquets.
“My preference for florals is simple and modern. Recent trends include earthy boho vibes with lots of texture using fresh and dried flowers but also minimal designs with edgy, structured modern lines and strong flower groupings.”